Sharks belong in the ocean — wild, free, and alive — not on a dinner plate. Yet every year, millions are slaughtered for their fins, hacked off and left to die for nothing more than a bowl of soup. This heartbreaking cruelty is driving these incredible creatures toward extinction and tearing apart the fragile balance of our oceans.

Our mission is simple but powerful: raise awareness, end shark finning, and protect sharks for generations to come.

That’s why we created our shark slippers — cozy, fun, and meaningful. With every pair sold, you’re not just buying slippers — you’re helping fund shark conservation, spreading the truth about shark cruelty, and supporting the fight to save these misunderstood guardians of the sea. Together, we can end finning for good and give sharks the future they deserve.